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How Álvaro Achieved a 23X Return by Promoting Postural Check-Up Events

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Sergio Argul
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Josep Morant
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Álvaro has been running Akra Quiropráctica for just five years, a small chiropractic clinic in Alicante where he works alongside his chiropractic assistant. Despite being a young team, their dedication and great results helped them gradually become a trusted chiropractic clinic in Alicante, thanks mainly to word of mouth from happy patients.

When Word of Mouth Wasn’t Enough

Although Akra Quiropráctica had a steady flow of new patients every week, it wasn’t enough to keep the schedule full. Álvaro knew that to reach the clinic’s full potential, he needed to take the next step in chiropractic marketing.

He also noticed that nearby competitors were growing fast thanks to online ads, taking part of his market share. However, Álvaro didn’t want to rely on flashy “neck adjustment” offers or cheap tactics that went against his values. He wanted to attract patients who truly cared about their health and understood the long-term benefits of chiropractic care.

Our Approach: Smart, Authentic, and Aligned with His Mission

  • We created a custom advertising campaign aligned with Álvaro’s philosophy.
    Instead of promoting a “First Visit Offer,” we focused on inviting people to attend a Free Postural Check-Up. This approach helped filter out those just looking for a quick fix and allowed Álvaro to connect personally with people genuinely interested in chiropractic care.
  • We designed engaging video ads where Álvaro spoke directly to the camera, sharing his mission and inviting people to book through a conversion-optimized landing page with a limited calendar.
  • To boost conversions, we added automated follow-up messages via WhatsApp, providing helpful information about the session and the benefits of chiropractic care. From there, Álvaro and his assistant simply had to do what they do best: take care of people.

Results Achieved

  • +50 New Patients Walked Through the Door: Beyond the numbers, Álvaro met over 50 new people who had never heard of Akra Quiropráctica before, all through one simple campaign.
  • A Sustainable and Repeatable System: Instead of wasting time and money on leads who never show up, Álvaro now has a proven system to attract qualified patients who are genuinely interested in chiropractic care.
  • Over 20X Return on Investment: While Álvaro can’t run postural check-ups every day, he now has a powerful marketing tool to keep his practice stable and grow at his own pace.
This case study shows how the right chiropractic marketing strategy can transform a clinic’s growth, bringing in new patients and long-term profitability.

If you want results like these for your chiropractic practice, get in touch with us today and let’s build your success story.