Running a chiropractic clinic means more than providing great care. To build a successful and growing practice, you need to stay connected with your patients even after they leave your office. Text messaging has become one of the most effective, affordable, and personal ways to do that.
Whether you want to reduce no-shows, boost patient retention, or improve satisfaction, strategic texting can transform how your clinic communicates. In this guide, we’ll show you exactly what to text your patients, and when, to keep your clinic thriving, plus how tools like the Quirohiro app and our agency QuiroAds can automate and optimize the process for you.
Patients today are busier than ever. And if that wasn’t enough, they are scared of phone calls. In the past few years, hundreds of thousands of phone numbers have been leaked in several hacks to some of the most powerful data centres, which has led to call centres from India harassing consumers over cold calls. Hence, no one answers the phone anymore to a number they don’t know. But one thing they do check, constantly, is their text messages.
Studies show that:
Now, what most don’t know, that it’s costing them quite a bit of money, is that SMS is also DEAD. Yes, if scammers have your phone number to call, they can also SMS you. And although patients may read their SMS, they don’t interact back nor click any “dodgy” links anymore.
This means that you may be sending your patients a booking confirmation, or an appointment reminder, but because it’s through SMS, they won’t reply back if they need to cancel or rebook.And not only because they don’t trust the number, but because they don’t know if they may get charged!
SMS had its time, and it was awesome, but it’s 2025, and to be honest, it is no longer useful.
WhatsApp has over 3.1 billion monthly active users globally as of 2025 and according to a recent source, WhatsApp messages show about 70% higher engagement compared to SMS, meaning not only are messages opened, but they’re responded to and acted upon more via WhatsApp
It’s where real conversations happen now. And in 2025, that’s exactly what your clinic needs: connection, not just communication.
WhatsApp bridges the gap that SMS can’t. It’s familiar, trusted, and conversational. It feels personal. That’s why it’s becoming the new frontier for patient engagement, especially in the chiropractic world, where trust and consistency matter more than anything.
Unlike SMS, WhatsApp messages come from a verified business profile, completed with your logo, address, and hours. Patients instantly recognize it’s you. No spam. No shady links. No random numbers.
But here’s the best part: it’s free.
Patients don’t have to worry about hidden charges or international texting fees. They already use WhatsApp daily to message family, friends, and now, their chiropractor.
That small detail changes everything. They can:
And since WhatsApp uses end-to-end encryption, conversations are secure and private, a big plus when dealing with health-related communication.
WhatsApp alone is already miles ahead of SMS: faster, more human, and completely free.
But when you combine it with Quirohiro, it stops being just a messaging app and becomes a growth system for your clinic.
Quirohiro takes everything WhatsApp does right: instant communication, familiarity, and trust, and builds automation, organization, and measurability around it.
It’s like giving your clinic a communication engine that runs 24/7, without wasting a single cent on outdated SMS bundles.
Let’s be honest: paying for SMS packages every month just to send reminders or confirmations is the worst feeling ever..
Every message costs you something, and if you’re running a busy clinic, those “small” costs add up fast.
With Quirohiro, you send all your confirmations, reminders, reactivations, and check-ins directly through WhatsApp, free of charge.
No per-message cost. No monthly SMS credits. No surprises.
Every conversation happens inside a verified, professional WhatsApp Business account, connected to your Quirohiro CRM.
That means your team can manage chats, bookings, and follow-ups all in one place, without jumping between platforms or worrying about phone bills.
You’re not just saving money, you’re saving hours.
Patients trust WhatsApp because it’s encrypted, familiar, and personal.
Quirohiro makes it even better by ensuring every clinic account is verified, with your logo, business name, and details right at the top of the chat.
No spam vibes. No random numbers. Just a professional, secure conversation channel that patients actually enjoy using.
Here’s what you can do with WhatsApp inside Quirohiro right now:
Everything is tracked, measured, and logged in the same system that manages your leads, pipeline, and marketing.
With Quirohiro, you’re not paying for messages anymore — you’re investing in relationships.
Let’s break down the main types of messages that help keep your schedule full and your patients loyal.
These are the foundation of your communication strategy. Sending reminders reduces no-shows and helps patients plan their time better.
Example text:
“Hi [First Name], this is [Clinic Name]. We’re looking forward to seeing you for your adjustment tomorrow at 10:00 AM. Reply YES to confirm or call us if you need to reschedule.”
Best time to send:
Pro Tip 💡 “Automate your reminders through the Quirohiro app so no appointment slips through the cracks and your staff saves hours every week.”
A simple follow-up text shows patients you care beyond the appointment. It encourages feedback and keeps communication open.
Example text:
“Hi [First Name], thanks for visiting us today! It was so nice to talk to you. How are you feeling after your adjustment? It is completely normal if you feel a bit of soreness on the area for today, we recommend you get as much rest as possible, keep hydrated and don’t do any stressful activities until tomorrow. Let us know if you have any questions or concerns!”
These messages also give you an opportunity to remind them of their next recommended session or care plan.
Best time to send:
Pro Tip 💬 “Patients who receive a friendly follow-up message are 30% more likely to rebook their next visit. Connection drives retention.”
Some patients stop coming back even though they had great results. Often, life just gets busy. A gentle reminder can bring them back.
Example text:
“Hi [First Name], how are you doing from your last session? I imagine that if we haven’t heard from you it means that everything is going well! I wanted to remind you that our regular care sessions have a slight discount if you ever feel like you need a quick adjustment! These help keep your spine healthy and pain-free. Would you like to schedule your next adjustment?”
Best time to send:
Using the Quirohiro app, you can create an automated flow that detects inactive patients and sends these reactivation texts automatically.
Don’t just text about appointments, add value! Send occasional wellness tips, posture advice, or seasonal messages to stay top of mind and position your clinic as a trusted resource.
Example text:
“Good posture = good health! Try this: every hour, roll your shoulders back 10 times to relieve tension. From your team at [Clinic Name] 💪”
Best time to send:
These educational texts build long-term relationships and make patients feel supported in their health journey.
When you run promotions or host events, texting is the most direct way to get attention fast.
Example text:
“We’re celebrating Chiropractic Awareness Week! For past and existing patients we want to give a special discount: Book your next adjustment by Friday and get 10% off. Tap here to schedule [link]”
Best time to send:
You can use the Quirohiro app to segment your audience and send these messages to the right group. For example, active patients only, or those who haven’t visited in the past 3 months.
What’s better than an unexpected birthday gift? We send automatic birthday wishes to all our clients’ patients every day because we collect their birth info in QuiroHiro
Example text:
“Happy Birthday (name)! We believe that growing older is only a chance to become better and healthier, so we would love to give you a special 20% discount for your next adjustment. Have an amazing day from the team at (clinic)”
Best time to send:
Knowing what to text is half the battle, the other half is when. Send your messages at the right moment and you’ll see much higher engagement.
Pro Tip 🔔 “Avoid sending texts too early in the morning or very late at night. Mid-morning (9–11 AM) gets the best response rates.”
If you’re thinking, “This sounds like a lot to manage,” you’re right… unless you have the right tools.
That’s where the Quirohiro app comes in. It’s built specifically for chiropractic clinics.
Remember: the goal of texting isn’t just to fill tomorrow’s schedule, it’s to build relationships that last years. Patients return to clinics where they feel cared for, not where they feel marketed to.
So always keep your messages:
Texting isn’t just a marketing tactic, it’s a communication strategy that helps your chiropractic clinic thrive. When you send the right messages at the right times, you’ll see:
By using tools like the Quirohiro app, you can make all of this automatic and effortless. And with QuiroAds, you can ensure every message, campaign, and workflow is perfectly aligned with your clinic’s growth strategy.
If you’ve been relying only on phone calls or emails, now’s the time to embrace the power of texting through WhatsApp. It’s simple, effective, and proven to increase patient satisfaction and retention.
“A thriving clinic doesn’t just adjust spines, it stays connected. Texting keeps your care top of mind, every day.”
Ready to set up your automated patient communication system? 👉 Contact QuiroAds and let’s help you implement it with Quirohiro today.
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